|
January 3rd, 2012 The St. George’s Club (Copy
of E-Mail to All Members).
As
we go into the New Year, 2012 we wish all our Members and their families a
healthy and prosperous one.
The
Club like all hospitality business in the world has faced some challenges in
the past eighteen (18) months but we do appear to be working our way out of
them with an increased occupancy, better use of the restaurant facilities and
also keeping our cost down as far as we can. Our Q3 results for 2011
are good and we expect to make a small profit when the year is fully tallied
next month. The Royal Gazette makes interesting reading with respect to the
development plans for the island and how most of them are stalled based on
lack of bank lending. A recent announcement by the Fairmont Hamilton
Princess’ owners (GHI) that they are going to invest a substantial amount of
money into building on to the property and also adding a marina is really
good news for the island as they do have the funds available and the
understanding of the island to make it a success. They clearly see the island
as an opportunity as do the Cox family who have just announced plans to build
a small resort on Hawkins Island in Hamilton Harbour. Again they have the
funds to do this and it will proceed. We are hopeful that this year will mark
a positive change in Tourism for Bermuda.
From
a business standpoint we have had several new insurance companies set up this
quarter and with that, comes other investment in terms of capital. Some
recent movement in the insurance market will also improve premiums being
injected into the local economy. 2012 looks hopeful as a turning point for
Bermuda and with an election in the near future (next twelve months) we are hopeful
of a Tourism Authority being setup to control marketing for the island and
positioning it again for a sophisticated few who understand our high cost of
living but the incredible beauty of Bermuda as destination of choice. That
said we (the industry) need to deliver the level of service that goes along
with that market and we realise this and are committed to doing so
(understanding that we have not done so in the recent past). The St. George’s
Club has already embarked on this improvement as can be seen by our actions
over the past two years with the changes we have made in the Food and
Beverage, Maintenance and Housekeeping areas.
Our
recent successes in Tripadvisor and in regaining the RCI Gold Crown award is
but a small part on our plans to improve the value proposition and our
service at The Club. Look out for new curtains, duvets and bed linens in 2012
that will enhance each of the cottages (we plan on two phases with the
Two-Bedroom being our first task).
Chris
Smith’s illness was definitely a challenge for us but much much more so for
him as he is on the heart transplant list in Scotland awaiting news. We are
in contact with him through his father and he is in our prayers for a full
recovery as soon as possible. We will try and post a status report
occasionally on the Noticeboard. Changes in the restaurants were somewhat
thwarted by this illness but they are now full speed ahead to catch up. New
chefs, new menus and new service are already being pursued for the start of
the New Year on February 3rd, 2012. We will keep you apprised of
these again via the web site but some of the new options are listed on www.Table.bm under Griffin’s Bistro and Bar.
Look out for more!
We
want and need you input on what you perceived when you were on property and
what you saw as working or not and to that end we have compiled our 2012
Membership Survey to gather your very important feedback at http://members2012.surveyconsole.com.
We need this input and welcome it both positive and otherwise as your
perception is objective. We need to make sure that we collate all the issues
and this is the best way to do so. It guides our actions for the future and
obviously we select the most popular requests to action. e.g. a small number
of people have requested we install TV’s in the bedrooms but not enough for
us to action whereas a more significant number of people have asked us to
improve the internet access and we have started a project to do so for Q1
2012.
The
MARS system is used for individual cottage repairs and renovation and it is
nearly up to date with respect to our past maintenance weeks in November and
December showing only outstanding jobs in each unit. Please take the time to
review it going forward. There is also a section on MARS that can be used for
internal cottage exchanges. Already some people have listed some weeks that
they cannot use but are interested in coming at a different time of year. If
you are in that situation it is worth looking at.
We
would also like to announce the result of our Membership Survey “Why Bermuda
and why The St. George’s Club?” draw. The winner drawn randomly from our
survey participants of the RCI Week anywhere in the world is Mr. Michael Brywka
(ID#4885).
His
responses were:
Why
Bermuda?
- Short airplane trip from the east coast
Why
The St. George’s Club?
- Unique resort on the island overlooking the old
town of St. George’s
- Affordable in comparison with coming to a hotel
every year
- Additional benefits of being a complete cottage
unit
- Staff are very friendly and courteous
- Recent changes and upgrades have made a
difference
And we thank him for putting it in his own words in summary.
- Ideal location. People are friendly and want to
please the guests at every opportunity.
Mr.
Brywka, congratulations we will be in contact to send you the certificate in
the near future.
Please
allow us to thank everyone that participated as it gave us significant
insight into why you bought and continue to support The Club. We are going to
share the results with the Bermuda Department of Tourism and the Bermuda
Hotel Association as it is very relevant for the new marketing campaign the
island is embarking on. We will use some of your comments in our own marketing
drive in the near future so again thank you. Please note we are as always
happy to take e-mails directly and respond to them as we can but the survey
is a key element to our planning process and we ask again that you take a few
moments of your time to respond to our questions.
Regards
from us all at The St. George’s Club and we hope to see you again soon.
|